1) Automation : The two-way SMS service can be used to set up automated, dynamic responses based on pre-defined keywords that identify customer preferences. This saves time and resources.

2) User-friendly APIs : Good two-way SMS providers offer easy-to-use APIs using which businesses can send, receive and monitor messages. They can be integrated easily with any third-party tools or applications.

3) Real time : Their no interruption or delay in the messages which received in real time . its allow us to response us quickly or instantly

4) 97% Read Rate : Short code messages have a higher read rate than other modes of sms such as nonbranded or branded sms. With a ninety-seven percent read rate in the first four minutes of receipt it is obviously better compared to the twenty percent read rate of nonbranded sms in a forty-eight hour time frame. Your message is immediately read and can easily be responded

5) User-friendly Interface : There are many companies that provide 2 Way Bulk SMS applications that allow you to read, reply, and even monitor the messages you send and receive. It may also be provided for both web and smartphone. You are able to access these without hassle. Simple, quick, and easy.

6) Quick and Flexible : Despite the ever-changing trends, SMS is something that has been pretty constant and flexible. It is a simple and immediate exchange of messages. By using 2 Way Bulk SMS, you can send a message to a hundred customers within minutes.With new ways of marketing your business popping up every year, you need to keep up with the times but that isn't always easy. SMS, however, is definitely something that is here to stay and has been proven effective.